Vivo ft. The Last of Us

Vivo teamed up with Max to promote The Last of Us. Our challenge was to create a visual narrative that echoed the series while staying connected to Vivo’s brand universe. We directed to fine tune environments, mood and visual language until both worlds aligned with the right balance. The film was developed using A.I. generated concepts and motion, and finalized with CGI. The script and core concept were created by our agency partner cccaramelo.