Crafting visual narratives that break from the ordinary
Crafting visual narratives
that break from the ordinary.
Crafting visual
narratives that break
from the ordinary.
FEATURED
FEATURED
We are a creative-tech studio helping brands scale creativity through craft and A.I.
ACID began as a surreal editorial experiment on Instagram called @theacidtimes, rooted in digital culture, humor and emotion, where logic mattered less than feeling. It was never about A.I., but about transforming the ordinary into something strange, emotional and memorable.
Today, that same ACID chemistry expands beyond the feed through collaborations with world-class brands, shaping films, design systems and creative workflows guided by culture, direction and craft.
ACID began as a surreal editorial experiment on Instagram called @theacidtimes, rooted in digital culture, humor and emotion, where logic mattered less than feeling. It was never about A.I., but about transforming the ordinary into something strange, emotional and memorable.
Today, that same ACID chemistry expands beyond the feed through collaborations with world-class brands, shaping films, design systems and creative workflows guided by culture, direction and craft.
Bruno Zampoli, Creative Director & Founder
CREATIVITY AT SCALE
Leading brands run increasingly dynamic and customized marketing strategies. They need work that makes an impact. We design creative and visual narratives systems, expanded with A.I. to scale craft and vision across formats, platforms, and media.
Fast-paced brands run increasingly dynamic and customized marketing strategies. They need work that holds together. We craft visual systems and creative assets, with A.I. as a medium to scale craft and vision across formats, platforms and media.
Featured works
Featured works
Process
Process
01
ACID Spot
This is where we identify the point where the work must break from the ordinary the insight, contrast or tension that makes it resonate and stay.
01
ACID Spot
This is where we identify the point where the work must break from the ordinary the insight, contrast or tension that makes it resonate and stay.
01
ACID Spot
This is where we identify the point where the work must break from the ordinary the insight, contrast or tension that makes it resonate and stay.
02
Direction
Here we translate the ACID Spot into creative direction. Tone, language, references and narrative choices are defined to protect the core idea.
02
Direction
Here we translate the ACID Spot into creative direction. Tone, language, references and narrative choices are defined to protect the core idea.
02
Direction
Here we translate the ACID Spot into creative direction. Tone, language, references and narrative choices are defined to protect the core idea.
03
Design
We design the creative setup behind the work visual language, production logic and A.I. as creative infrastructure so the idea can live across formats and media.
03
Design
We design the creative setup behind the work visual language, production logic and A.I. as creative infrastructure so the idea can live across formats and media.
03
Design
We design the creative setup behind the work visual language, production logic and A.I. as creative infrastructure so the idea can live across formats and media.
04
Craft
Refinement, iteration and post-production ensure clarity, consistency and impact.
04
Craft
Refinement, iteration and post-production ensure clarity, consistency and impact.
04
Craft
Refinement, iteration and post-production ensure clarity, consistency and impact.
Frequently Asked
Frequently Asked
Frequently Asked
What is ACID’s approach to A.I. ?
We use A.I. to shape imagery that connects brand intention with cultural nuance. It expands our visual exploration, but direction, taste and craft define the final result. A.I. is a medium that supports creativity, not an automated solution.
What types of projects do you work on ?
We work across films, visual narratives, campaign assets, social media visual systems, product concepts, design systems, A.I. driven workflows and creative experiments. Each project is built with a clear point of view and tailored to the needs of brands or agencies.
How do you collaborate with teams and brands ?
We design a tailored scope for every project, shaped around strategy, objectives and the type of output. The workflow, tools and production steps are defined specifically for each challenge. Progress is guided through clear stages, shared checkpoints and organized collaboration, ensuring visibility at every step. Human collaboration sets the pace, and technology follows that direction to keep the work intentional and aligned.
How do you ensure consistent and intentional results with A.I. ?
We guide A.I. with a clear aesthetic framework based on brand identity, cultural context and visual direction. Consistency does not come from the model but from supervision, iteration and craft. Traditional post production and finishing help us push the work beyond generic A.I. outputs, creating visuals that feel sharp, aligned and expressive.
Can we expand and scale assets that we already have ?
Yes, as long as the brand holds the rights to use and transform those assets. We can bring existing characters, products or visual worlds to life by creating new variations, formats and expressions that stay true to your identity. A.I. helps us explore and evolve the material, while direction and craft ensure consistency, intention and coherence across every new output.
What is ACID’s approach to A.I. ?
We use A.I. to shape imagery that connects brand intention with cultural nuance. It expands our visual exploration, but direction, taste and craft define the final result. A.I. is a medium that supports creativity, not an automated solution.
What types of projects do you work on ?
We work across films, visual narratives, campaign assets, social media visual systems, product concepts, design systems, A.I. driven workflows and creative experiments. Each project is built with a clear point of view and tailored to the needs of brands or agencies.
How do you collaborate with teams and brands ?
We design a tailored scope for every project, shaped around strategy, objectives and the type of output. The workflow, tools and production steps are defined specifically for each challenge. Progress is guided through clear stages, shared checkpoints and organized collaboration, ensuring visibility at every step. Human collaboration sets the pace, and technology follows that direction to keep the work intentional and aligned.
How do you ensure consistent and intentional results with A.I. ?
We guide A.I. with a clear aesthetic framework based on brand identity, cultural context and visual direction. Consistency does not come from the model but from supervision, iteration and craft. Traditional post production and finishing help us push the work beyond generic A.I. outputs, creating visuals that feel sharp, aligned and expressive.
Can we expand and scale assets that we already have ?
Yes, as long as the brand holds the rights to use and transform those assets. We can bring existing characters, products or visual worlds to life by creating new variations, formats and expressions that stay true to your identity. A.I. helps us explore and evolve the material, while direction and craft ensure consistency, intention and coherence across every new output.
THIS IS ACID
Creativity at scale.
Built with A.I. Guided by intention. Crafted together.
We’d love to hear what you’re thinking. Let’s talk.
THIS IS ACID
Criativity at scale.
Built with A.I. Guided by intention. Crafted together.
We’d love to hear what you’re thinking. Let’s talk.
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