Will Bank

We produced ten short films for Will Bank, imagining the dull world of traditional banking and the fun, expressive universe of Will. By mixing A.I., 3D and existing photoshooting, we created two contrasting moods that collide with humor and attitude. Directed and produced by ACID, based on the concept developed by our agency partner Monkeyland, this project uses technology and design to bring the brand’s personality to life.